Sustainable Innovation in Fashion Products, an Opportunity for Italian SMEs.

The chapter deepens the theme of sustainability in fashion products, exploring the importance of sustain- able innovation as a competitive driver. The fashion industry is not exempt from issues related to sustain- ability, in its economic, environmental, and social sense, since it is one of the most polluting industries in the world, in addition to being often shaken by scandals related to the poor working conditions for many fashion factory workers around the world. Given the relevance of the issue of sustainability in the fashion supply chains, the chapter will provide food for thought on the question of managerial behaviors based on sustainability and deepen the knowledge on the need of a collaborative approach among firms and within the supply chains of the fashion system.