Exploring trends in MNCs’ CSR communication strategy: a longitudinal analysis of CSR reports
Conference Paper
Publication Date:
2014
abstract:
This paper aims at exploring recent trends in CSR communication strategy of MNCs by
conducting a longitudinal study of CSR reports through a content analysis. It offers a detailed
study of the development of the social and environmental disclosure strategy of MNCs and of the
factors driving the development of such disclosure
conducting a longitudinal study of CSR reports through a content analysis. It offers a detailed
study of the development of the social and environmental disclosure strategy of MNCs and of the
factors driving the development of such disclosure
Iris type:
4.1 Contributo in Atti di convegno
Keywords:
CSR; MNCs; communicaton; report
List of contributors:
Russo Spena, T.; DE CHIARA, Alessandra; Tregua, M.
Book title:
Advances in Business Management. Towards Systemic Approach