Exploring trends in MNCs’ CSR communication strategy: a longitudinal analysis of CSR reports
Contributo in Atti di convegno
Data di Pubblicazione:
2014
Abstract:
This paper aims at exploring recent trends in CSR communication strategy of MNCs by
conducting a longitudinal study of CSR reports through a content analysis. It offers a detailed
study of the development of the social and environmental disclosure strategy of MNCs and of the
factors driving the development of such disclosure
conducting a longitudinal study of CSR reports through a content analysis. It offers a detailed
study of the development of the social and environmental disclosure strategy of MNCs and of the
factors driving the development of such disclosure
Tipologia CRIS:
4.1 Contributo in Atti di convegno
Keywords:
CSR; MNCs; communicaton; report
Elenco autori:
Russo Spena, T.; DE CHIARA, Alessandra; Tregua, M.
Link alla scheda completa:
Titolo del libro:
Advances in Business Management. Towards Systemic Approach