0001082 - Culture Management and Marketing

The Course in Culture Management and Marketing aims to train those who intend to undertake managerial and executive careers, or as entrepreneurs, professionals and consultants, in the management and organization of cultural enterprises, with particular attention to the planning and management of museums, theaters, artistic-cultural events and new businesses. During the course, students will have the opportunity to delve into strategic planning, organizational planning, project management, management of profit and non-profit organizations from an entrepreneurial perspective.



The specific training objectives of the course are:



a. Expected learning outcomes



Knowledge and understanding of the production and diffusion processes of artistic and artisanal phenomena



Knowledge and understanding of the technical, scientific and legal aspects functional to the protection, management and valorization of cultural heritage



Knowledge and understanding of the fundamentals of economics useful for the purpose of applying the business method to the field of cultural heritage as a stimulus towards new forms of value creation



Knowledge and understanding of the digital transformation process and its application in the methods of archaeological research and in the documentation, management, protection and valorization of archaeological heritage



b. Ability to apply knowledge and understanding

Ability to rework and apply, in an autonomous and original manner, the knowledge acquired, to reconstruct cultural, anthropological, social phenomena and technical and productive processes, proposing a correct representation and interpretationKnowledge and understanding of the fundamentals of economics useful for the purpose of applying the business method to the field of cultural heritage as a stimulus towards new forms of value creation



Ability to rework and apply, in an autonomous and original manner, the interpretative techniques and strategies of various types depending on the objective to be achieved



Ability to apply knowledge and understanding in the use of basic scientific and technical language



Ability to apply knowledge and understanding in the autonomous performance of checks and documentary research functional to the chosen field of study



c. Further learning outcomes

Stimulate an original approach and a dynamic capacity for observation



Develop a professional profile suitable for evaluating and managing complex cultural and archaeological realities



Possess full mastery of written and oral communication



Speak at different levels in specialist or informative environments

Interact with actors and users of the archaeological heritage



Ability to progress further in the training process, continuing studies in the subsequent levels established by ministerial regulations (Specialisation Schools and Research Doctorates)



Autonomously update and integrate one's knowledge and skills in a continuous learning process