Strategie linguistiche nella campagna elettorale delle politiche 2022. Una focalizzazione sull’impiego dei deittici di persona

The paper proposes an analysis of the election posters produced by three among the major Italian political forces, in the campaign for the general elections of September 25, 2022. The primary object of the study was to investigate how the three parties exploited the mechanisms of reference to participants in the communicative situation, resulting in either effects of closeness, up to the inclusive identification, or effects of distancing between locutor and interlocutor. A further aim was to determine if the texts of the election posters manifest specific characteristics of contemporary political discourse, and to what extent they may be associated to the category of “slogans”, political as well as commercial.