Raconter sa marque : le storytelling dans les discours promotionnels au Québec

Chapter
Publication Date:
2023
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
storytelling, discours promotionnel, entreprises, Québec, empathie
List of contributors:
Authors of the University:
Handle:
https://unora.unior.it/handle/11574/223601
Book title:
Made in Canada: The Languages of the Media