S-D Logic and CSR: the management of social capital for the value creation in SMEs

This paper underlines the importance of relationships with stakeholders
for co-create value, according to Service Dominant Logic and Corporate Social
Responsibility approaches, and the importance of the management of social capital, in
order to strengthen the relational nature of firms. Focusing on SME's, the management
of social capital and of reputation and trust, all assets of social capital, is at the base of
the long-term performance of SME’s. Their ability to create consent and to develop
trust around the entrepreneurial project is an essential element for such enterprises
and the management of social capital, in a “responsible” view, appears to be a
strategic aspect.