CSR, Innovation strategy and supply chain management: toward an integrated perspective

Corporate social responsibility (CSR) has become a dominant theme
in business and literature. Many studies speak about corporate social innovation
and considered companies facing with additional goals that are innovation and
CSR. The research aim of this work starts to look at the relationship among
CSR and innovation as a value-creating process which occur in a networks and
relational context. Based on this we want to obtain insights about the role of
network and the way in which stakeholders can be involved in corporate
responsible innovation of products and processes.
We chose a case study methodology and we selected three highly involved
CSR and innovation firms. By studying the interactions between firms and
stakeholders in CSR innovation processes we want to be able to highlight
innovative patterns to management that it creates most opportunities for
reaching additional goals of growth, corporate social responsibility, and
sustainability of firm and its network.