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Knowledge co-creation in online stakeholders relationships

Academic Article
Publication Date:
2009
abstract:
The management of knowledge as well as that of stakeholder relations both have crucial
importance for a company’s competitiveness.
This paper analyses the importance of the stable interactions that an enterprise can have
with different professional figures by considering; 1) the contribution that each individual can
offer in terms of cognitive ability as well as in terms of intuition and emotions, 2) the
importance of exchange and sharing among individuals to enhance knowledge from
individual collective, and 3) the importance of a relationship approach for firms wishing to
face demands for higher flexibility that direct them towards network configuration decisions.
The network is the most appropriate venue in which to exchange knowledge and skills as
well as organise each business’ various activities in order to connect them in convenient,
efficient ways.
In this context, Information and Communication Technologies (ICT) demonstrates the
importance of a relational view, as ICT is a tool to generate knowledge and reconfigure
relations in a virtual environment in which different actors, including consumers, work to cocreate
value.
To make to such a network work not only investments in technologies are required but
also the stimulation of knowledge-sharing and the emotional involvement of individuals in
order to discipline their behaviours and encourage the development of trust in relationships.
Iris type:
1.1 Articolo in rivista
Keywords:
Knowledge management, relationships, ICT
List of contributors:
DE CHIARA, Alessandra
Authors of the University:
DE CHIARA ALESSANDRA
Handle:
https://unora.unior.it/handle/11574/39638
Published in:
SINERGIE
Journal
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