Publication Date:
2019
abstract:
Rap music is an interesting linguistic context in the field of lexical
studies and it gives us the possibility to analyze the way in which brand names
enter the common language. Our research is about clothes brands in French rap
lyrics; as a matter of fact, rappers frequently talk about the way they are dressed
and they tend to represent a specific social group, aiming at giving an “iconic”
representation of that group. In this research we are going to analyze the sociocultural
value of brands in 200 songs, and to study the linguistic and poetical
elaboration of brand names: syntactic behavior, morphological manipulations,
and the use of their distinctive phonetic and rhythmic characteristics.
studies and it gives us the possibility to analyze the way in which brand names
enter the common language. Our research is about clothes brands in French rap
lyrics; as a matter of fact, rappers frequently talk about the way they are dressed
and they tend to represent a specific social group, aiming at giving an “iconic”
representation of that group. In this research we are going to analyze the sociocultural
value of brands in 200 songs, and to study the linguistic and poetical
elaboration of brand names: syntactic behavior, morphological manipulations,
and the use of their distinctive phonetic and rhythmic characteristics.
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
rap français, lexicalisation des NdM, marques de vêtements, syntaxe, sémantique, matériel poétique
List of contributors:
Pinto, SARAH NORA
Book title:
Lexicalisation de l'onomastique commerciale. Créer, diffuser, intégrer