One More Tweet: Firms Challenge a Sustainable Future. One More Tweet: Firms Challenge a Sustainable Future

In the last decades, researchers have been provided with a huge amount of data thanks to the
diffusion of online sources. Additionally, more companies are issuing reports and documents
to share information with stakeholders about their sustainable approach to both strengthen
and encourage people to adopt a similar approach. To support researchers in managing the
increasing quantity of information, several tools have been provided for text mining studies,
such as sentiment analysis, semantic analysis, and content analysis. We proposed to analyse
the usefulness of automated and semi-automated techniques on a dataset composed of more
than 875,000 tweets posted by the companies that Forbes (2020) considers to be the most
sustainable. We chose to focus on sustainability because it is a topic of interest to the global
community, as revealed by the significant amount of attention that companies are paying to
it. In detail, we performed a double-step analysis: firstly, a comparison between exact words
and stemmed words; secondly, a description of communication efforts and topics that firms
opted for when dealing with sustainability. Our expected contribution is mainly
methodological, as we provide suggestions regarding the advantages of performing the
analysis in one of the two ways, while the research context offers insights into sustainability
reporting.