Quite Like Before: the Power of Emotional Storytelling in Coca-Cola’s Campaign Open Like Never Before

Academic Article

Publication Date:

2021

Iris type:

1.1 Articolo in rivista

Keywords:

ecolinguistics, multimodal critical discourse analysis, corporate storytelling, advertising

List of contributors:

Authors of the University:

Niceforo Marina

Handle:

Full Text:

Published in:

Journal