“Binders and Bayonets: Irony, Comedy, and Social Media in the 2012 Presidential Campaign”

The article looks at the impact of new media, and in particular social networks, on the 2012 US presidential campaign. Both the linguistic and visual aspetc of the production of "memes", widely circulated both by the campagns and by common web users, are analyzed with specific attention to their cultural content and contribution to the candidates political profile.