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While in recent years DVD editions of film have garnered
academic attention as an autonomous research
field, the main features of the DVD regarded as “publisher’s
peritext” have been generally overlooked. Thus, a
little attention has been paid to the cover and the menu,
and to the role they play in film (and extras) consumption
and interpretation. Therefore, this essay seeks to
outline the topic’s boundaries, basically focusing on two
issues. On the one hand, the article seeks to investigate
how different covers and menus of different DVD
editions of the “same” film construct and negotiate
different film’s identities; on the other hand, it seeks
to analyze the discursive strategies adopted by DVD’s
covers and menus in the wider context of peritextual
and epitextual strategies, for instance by comparing the
particular features of the DVD edition to the film’s opening
title sequence or posters.